Marketing for Babies – Funnels (Paperback)

Before your toddler can spell “ROI,” they’ll understand the marketing funnel better than most junior brand managers. This is the story of a cookie shop nobody notices, until awareness turns to interest, interest turns to consideration, and one very persuasive smell turns a stranger into a customer. Basically a customer acquisition case study, if case studies came with cookies.

Perfect for:
– Future CMOs who already know how to work a room, or a nap-time crowd
– Parents who’ve said “”top of funnel”” in a non-work conversation
– Baby shower gifts for the friend launching their third DTC brand

Ages 0-2: a gorgeous first gift, hand-drawn cookies and colorful shop scenes for a baby who’s here for the pictures.
Ages 3-4: a real story to follow, cookie shop and all, even before the funnel fully clicks.
Ages 5+: this is where it lands. They’ll explain the marketing funnel back to you, badly, but with total confidence.

B-school, but make it cute. (Also cookies.)